Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lire la suiteIn this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lire la suiteCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lire la suiteIn the wake of corporate accounting scandals, the bursting of the Internet bubble, and the Sarbanes-Oxley Act—designed ...
Lire la suiteGoliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
Lire la suiteThis open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
Lire la suiteThis is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
Lire la suiteThe Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ...
Lire la suiteThis book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
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